A selection of brand, digital, campaign, event, and communication projects that define visual rhythm and studio leadership.

Featured Project

Beyond the Brief:
Worley Logo imprint

The Challenge

Developed realistic branding mockups of proposed concepts and independently explored two additional creative directions to help leadership evaluate alternative applications.

My Role

Existing concepts needed further development to demonstrate how the refreshed brand could work in real-world applications, including signage and logo imprints.

The Approach

Bringing concepts to life — I created realistic mockups of the agency’s proposed concepts to show how they would look on signage and other branded applications.
Visualising the logo imprint — I explored how the Worley logo would translate into physical applications and branded environments.
Going beyond the brief — I developed two new concepts of my own, exploring creative directions beyond the agency’s initial proposals.
Focusing on real-world impact — I looked at how each concept would work in practice, helping leadership visualise the brand beyond presentation boards and assess its potential across different applications.

The Outcome

One of the two concepts I developed independently was selected and approved by Worley's CEO, providing an additional creative direction for consideration during the brand refresh.

Creative Approach

Decover

Define

Design

Deliver

Understand the audience, objectives and contrains

Build the strategic direction, message visual territory

Develop concepts, art direction and cohesive design system

Refine, collaborate and bring the experience to market

Combining studio leadership with hands-on expertise to deliver end-to-end creative solutions.

Brand & Identity

Digital Design

Art Direction

Events & Experiences

Visual identities, comprehensive brand systems, and impactful communication design.

Websites, digital campaigns, social experiences, and responsive asset creation.

Developing visual concepts, compelling storytelling, and creative direction.

Booth design, event graphics, environmental communication, and supporting materials.